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Bridging research, business, and design for user-centric, effective and meaningful experiences

How can I help you?

Service & Customer
Experience Design

Through design tools like user journeys, service blueprints, and touchpoint optimization, I help transform complex systems into user-friendly, accessible, and impactful services.

User Research
& Strategy

I uncover deep insights through ethnographic research, interviews, and data analysis to help you understand your users and align your products or services with real needs.

UX/UI Design & Prototyping

I design and prototype seamless digital experiences, from wireframes to high-fidelity interfaces for apps and web platforms.

Human-AI Interaction & Systems Thinking

Bridging the gap between data, automation, and human experience to design intelligent, ethical systems.

About me

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Hi there,
I’m a Service Designer based in Switzerland who loves helping teams simplify complexity through design.

I connect research, strategy, and creativity to design digital and service experiences that are both useful and human.

I’ve designed and led projects across biotech, healthtech, and education, collaborating closely with cross-functional teams, from scientists and developers to marketing and strategy leads.

Projects

Designing services and digital products that merge user experience, research, and business strategy, driving innovation in healthcare and beyond.

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Hi,

I'm Idoia P

Service & Product Designer  ○ ● Researcher & Strategist

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Cultivating Civic Participation

Delve into a project tackling voter engagement and inclusivity in local governance.

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Reshaping Heimat Museums

Explore how this project, driven by participatory processes, revitalizes cultural engagement, fosters inclusivity, and strengthens community bonds.

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Sexual Health Empowerment

Delve into "Flower Your Power," a project empowering teen girls with sexual education through a digital solution.

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Let's work together

Always Open to Collaborate!

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The Menopause mindset

This project leverages design research to enhance menopause care through self-guided CBT, empowering women with education, advocacy, and holistic support.

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